{"id":105232,"date":"2026-11-04T11:06:57","date_gmt":"2026-11-04T10:06:57","guid":{"rendered":"https:\/\/momadecupcakes.be\/?page_id=105232"},"modified":"2026-11-04T12:12:07","modified_gmt":"2026-11-04T11:12:07","slug":"cookiebeleid","status":"publish","type":"page","link":"https:\/\/momadecupcakes.be\/en\/cookiebeleid\/","title":{"rendered":"Cookie Policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p><br \/>\n<br \/>\n<div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-390495-bg row-container\" id=\"row-unique-0\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/momadecupcakes.be\/wp-content\/uploads\/2022\/05\/sprinkles-intro-1.svg);background-repeat: no-repeat;background-position: center center;background-size: cover;\" data-o_src=\"https:\/\/momadecupcakes.be\/wp-content\/uploads\/2022\/05\/sprinkles-intro-1.svg\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" ><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-628195 fontsize-501377 fontheight-357766 font-weight-500\" ><span>Cookie Policy<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-390495-bg row-container\" id=\"row-unique-1\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:70%;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"font-177893 fontsize-210437 fontheight-357766 font-weight-500\" ><span><\/p><\/span><span><div data-no-translation=\"\"><\/span><span><p>Below you will find Momade Cupcakes' cookie policy. It explains which cookies and similar technologies our website www.momadecupcakes.be uses, what we use them for, how long they are stored, and how you can change your preferences at any time.<\/p><\/span><span><ol><\/span><span><li><strong>WHAT ARE COOKIES?<\/strong><\/li><\/span><span><\/ol><\/span><span><p>Cookies are small text files that a website stores on your computer, tablet, or smartphone when you visit it. They ensure, for example, that your shopping cart is preserved or that we can track the number of visitors to our online store. Some services use similar technologies instead of cookies, such as local storage in your browser. The same rules and choices outlined in this policy apply to those technologies.<\/p><\/span><span><p><strong> <\/strong><\/p><\/span><span><ol start=\"2\"><\/span><span><li><strong>WHO IS RESPONSIBLE?<\/strong><\/li><\/span><span><\/ol><\/span><span><p>Mo Made BV, with its registered office at Reyndersstraat 37, 2000 Antwerp, Belgium, company number BE0542408261. Questions about cookies can be sent to info@momadecupcakes.be or +32 3 233 33 23.<\/p><\/span><span><p><strong> <\/strong><\/p><\/span><span><ol start=\"3\"><\/span><span><li><strong>WHICH COOKIES DO WE USE?<\/strong><\/li><\/span><span><\/ol><\/span><span><p>We divide cookies into three categories. Only necessary cookies are always set. Statistics and marketing cookies are set only after you have given your consent via our cookie banner.<\/p><\/span><span><p><strong>a) Necessary cookies (always active)<\/strong><br \/>These cookies are required for the website and online store to function. Without them, you would not be able to, for example, place an order. They do not require consent.<\/p><\/span><span><ul><\/span><span><li><strong>momade_cookie_consent<\/strong> (Momade) \u2013 remembers your cookie preference \u2013 6 months<\/li><\/span><span><li><strong>momade_country<\/strong> (Momade) \u2013 remembers your country choice (Belgium or the Netherlands), so the question does not reappear on every page \u2013 1 day<\/li><\/span><span><li><strong>woocommerce_cart_hash, woocommerce_items_in_cart<\/strong> (Momade, WooCommerce) \u2013 Keep track of your shopping cart \u2013 until the end of your visit<\/li><\/span><span><li><strong>wp_woocommerce_session_*<\/strong> (Momade, WooCommerce) \u2013 links your shopping cart to your visit \u2013 2 days<\/li><\/span><span><li><strong>wordpress_logged_in_*, wordpress_sec_*<\/strong> (Momade, WordPress) \u2013 keep you signed in to your customer account \u2013 until the end of your visit, or 14 days if you tick &#8220;Remember me&#8221;<\/li><\/span><span><li><strong>wc_facebook_signals_state<\/strong> (Momade, Meta for WooCommerce) \u2013 remembers whether marketing data may be sent to Meta, so your choice is respected \u2013 1 year<\/li><\/span><span><\/ul><\/span><span><p>When you pay online, you are redirected to the secure payment environment of our payment partner, Mollie, which uses its own necessary cookies there.<\/p><\/span><span><p><strong>b) Statistics cookies (only with your consent)<\/strong><br \/>These allow us to track how visitors use our website: which pages are popular, how long each visit lasts, and how you found us. This helps us improve the website and our offerings.<\/p><\/span><span><ul><\/span><span><li><strong>_ga<\/strong> (Google Analytics 4) \u2013 tracks unique visitors \u2013 2 years<\/li><\/span><span><li><strong>_ga_QS2MEQP5X6<\/strong> (Google Analytics 4) \u2013 tracks your session \u2013 2 years<\/li><\/span><span><li><strong>_pk_id.*<\/strong> (Matomo, via WPMU DEV) \u2013 tracks unique visitors \u2013 13 months<\/li><\/span><span><li><strong>_pk_ses.*<\/strong> (Matomo, via WPMU DEV) \u2013 tracks your current visit \u2013 30 minutes<\/li><\/span><span><\/ul><\/span><span><p><strong>c) Marketing cookies (only with your consent)<\/strong><br \/>These allow us to measure whether our ads on Google, Facebook, and Instagram result in a visit or an order, and show you more relevant ads.<\/p><\/span><span><ul><\/span><span><li><strong>_gcl_au<\/strong> (Google Ads) \u2013 tracks ad conversions \u2013 90 days<\/li><\/span><span><li><strong>_gcl_ls<\/strong> (Google Ads, local storage) \u2013 stores ad click data to measure conversions \u2013 until you clear it<\/li><\/span><span><li><strong>_fbp<\/strong> (Meta Pixel) \u2013 identifies your browser to measure and tailor ads on Facebook and Instagram \u2013 90 days<\/li><\/span><span><li><strong>_fbc<\/strong> (Meta Pixel) \u2013 keeps track of the fact that you arrived at our website via a Facebook or Instagram ad \u2013 90 days<\/li><\/span><span><\/ul><\/span><span><p>If you accept marketing cookies, our online store also sends order and shopping cart data (such as the product ordered and the amount) directly to Meta via the Meta Conversions API. This does not happen without your consent.<\/p><\/span><span><p><strong>d) Third-party services without a separate choice category<\/strong><\/p><\/span><span><ul><\/span><span><li><strong>Vimeo<\/strong> \u2013 some videos on our website are shown via Vimeo. When such a video loads or plays, Vimeo may place its own cookies (e.g. vuid, up to 2 years). More information can be found in Vimeo&#8217;s cookie policy.<\/li><\/span><span><li><strong>Adobe Fonts<\/strong> \u2013 The fonts on our website are loaded via Adobe. Adobe does not set cookies, but does receive technical data such as your IP address.<\/li><\/span><span><\/ul><\/span><span><p><strong> <\/strong><\/p><\/span><span><ol start=\"4\"><\/span><span><li><strong>GOOGLE CONSENT MODE<\/strong><\/li><\/span><span><\/ol><\/span><span><p>We use Google Consent Mode. If you do not consent to statistics or marketing cookies, Google Analytics and Google Ads will not set any cookies. Google may then receive limited, cookie-free signals (such as the time of a page visit and the browser type), without identifying you as a visitor.<\/p><\/span><span><p><strong> <\/strong><\/p><\/span><span><ol start=\"5\"><\/span><span><li><strong>HOW DO YOU GIVE AND WITHDRAW YOUR CONSENT?<\/strong><\/li><\/span><span><\/ol><\/span><span><p>On your first visit a cookie banner appears. There you choose &#8220;Accept&#8221;, &#8220;Decline&#8221; or set your choice per category via &#8220;Customise&#8221;. Declining is as easy as accepting. Your choice is stored for 6 months, after which we ask again.<\/p><\/span><span><p>You can change your selection or withdraw your consent at any time by clicking the cookie icon in the bottom-left corner of every page or by clicking this link: <a href=\"#cookie-instellingen\">change cookie settings<\/a>. If you withdraw your consent, the cookies in question will no longer be used. You can also delete or block cookies in your browser settings (Chrome, Safari, Firefox, Edge). Please note: if you also block necessary cookies, the online store may no longer function properly.<\/p><\/span><span><p><strong> <\/strong><\/p><\/span><span><ol start=\"6\"><\/span><span><li><strong>TRANSFERS OUTSIDE THE EUROPEAN UNION<\/strong><\/li><\/span><span><\/ol><\/span><span><p>Google and Meta may process data in the United States. Both companies participate in the EU-U.S. Data Privacy Framework, which, according to the European Commission, provides an adequate level of protection for these transfers.<\/p><\/span><span><p><strong> <\/strong><\/p><\/span><span><ol start=\"7\"><\/span><span><li><strong>YOUR RIGHTS<\/strong><\/li><\/span><span><\/ol><\/span><span><p>For more information on how we process your personal data, what rights you have (access, rectification, erasure, objection, etc.), and how to file a complaint with the Data Protection Authority, please see our <a href=\"https:\/\/momadecupcakes.be\/en\/privacy\/\">Privacy Policy<\/a>.<\/p><\/span><span><p><strong> <\/strong><\/p><\/span><span><ol start=\"8\"><\/span><span><li><strong>CHANGES<\/strong><\/li><\/span><span><\/ol><\/span><span><p>We may update this cookie policy when we begin using new services or when regulations change. In the event of a significant change, we will ask for your consent again. This cookie policy was last updated on November 4, 2026.<\/p><\/span><span><\/div><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Cookie policy Below you will find the cookie policy of Momade Cupcakes. It explains which cookies and similar technologies our [...]","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wds_primary_page_category":0,"footnotes":""},"class_list":["post-105232","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/momadecupcakes.be\/en\/wp-json\/wp\/v2\/pages\/105232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/momadecupcakes.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/momadecupcakes.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/momadecupcakes.be\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/momadecupcakes.be\/en\/wp-json\/wp\/v2\/comments?post=105232"}],"version-history":[{"count":0,"href":"https:\/\/momadecupcakes.be\/en\/wp-json\/wp\/v2\/pages\/105232\/revisions"}],"wp:attachment":[{"href":"https:\/\/momadecupcakes.be\/en\/wp-json\/wp\/v2\/media?parent=105232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}