Cookie Policy
Below you will find the cookie policy of Momade Cupcakes. It explains which cookies and similar technologies our website www.momadecupcakes.be uses, what we use them for, how long they are stored and how you can change your choice at any time.
- WHAT ARE COOKIES?
Cookies are small text files that a website stores on your computer, tablet or smartphone when you visit it. They make sure, for example, that your shopping cart is kept or that we can measure how many visitors our online shop receives. Some services use similar technologies instead of cookies, such as local storage in your browser. The same rules and choices in this policy apply to those technologies.
- WHO IS RESPONSIBLE?
Mo Made BV, with registered office at Reyndersstraat 37, 2000 Antwerp, Belgium, company number BE0542408261. Questions about cookies can be sent to info@momadecupcakes.be or +32 3 233 33 23.
- WHICH COOKIES DO WE USE?
We divide cookies into three categories. Only necessary cookies are always placed. Statistics and marketing cookies are only placed after you have given consent via our cookie banner.
a) Necessary cookies (always active)
These cookies are required for the website and online shop to work. Without them you could not, for example, place an order. They do not require consent.
- momade_cookie_consent (Momade) – remembers your cookie choice – 6 months
- momade_country (Momade) – remembers your country choice (Belgium or the Netherlands), so the question does not reappear on every page – 1 day
- woocommerce_cart_hash, woocommerce_items_in_cart (Momade, WooCommerce) – keep track of your shopping cart – until the end of your visit
- wp_woocommerce_session_* (Momade, WooCommerce) – links your shopping cart to your visit – 2 days
- wordpress_logged_in_*, wordpress_sec_* (Momade, WordPress) – keep you signed in to your customer account – until the end of your visit, or 14 days if you tick "Remember me"
- wc_facebook_signals_state (Momade, Meta for WooCommerce) – remembers whether marketing data may be sent to Meta, so your choice is respected – 1 year
When you pay online, you are redirected to the secure payment environment of our payment partner Mollie, which uses its own necessary cookies there.
b) Statistics cookies (only with your consent)
These let us measure how visitors use our website: which pages are popular, how long a visit lasts and through which channel you found us. This helps us improve the website and our range.
- _ga (Google Analytics 4) – distinguishes unique visitors – 2 years
- _ga_QS2MEQP5X6 (Google Analytics 4) – keeps track of your session – 2 years
- _pk_id.* (Matomo, via WPMU DEV) – distinguishes unique visitors – 13 months
- _pk_ses.* (Matomo, via WPMU DEV) – keeps track of your current visit – 30 minutes
c) Marketing cookies (only with your consent)
These let us measure whether our ads on Google, Facebook and Instagram lead to a visit or an order, and show you more relevant ads.
- _gcl_au (Google Ads) – measures ad conversions – 90 days
- _gcl_ls (Google Ads, local storage) – stores ad click data to measure conversions – until you clear it
- _fbp (Meta Pixel) – recognises your browser to measure and tailor ads on Facebook and Instagram – 90 days
- _fbc (Meta Pixel) – remembers that you reached our website via a Facebook or Instagram ad – 90 days
If you accept marketing cookies, our online shop also sends order and cart data (such as the ordered product and the amount) directly to Meta via the Meta Conversions API. Without your consent, this does not happen.
d) Third-party services without a separate choice category
- Vimeo – some videos on our website are shown via Vimeo. When such a video loads or plays, Vimeo may place its own cookies (e.g. vuid, up to 2 years). More information can be found in Vimeo's cookie policy.
- Adobe Fonts – the fonts on our website are loaded via Adobe. Adobe does not place cookies, but does receive technical data such as your IP address.
- GOOGLE CONSENT MODE
We use Google Consent Mode. If you do not consent to statistics or marketing cookies, Google Analytics and Google Ads place no cookies. Google may then receive limited, cookieless signals (such as the time of a page visit and the browser type), without recognising you as a visitor.
- HOW DO YOU GIVE AND CHANGE YOUR CONSENT?
On your first visit a cookie banner appears. There you choose "Accept", "Decline" or set your choice per category via "Customise". Declining is as easy as accepting. Your choice is stored for 6 months, after which we ask again.
You can change your choice or withdraw your consent at any time via the cookie icon at the bottom left of every page or via this link: change cookie settings. If you withdraw your consent, the cookies concerned are no longer used. You can also delete or block cookies in your browser settings (Chrome, Safari, Firefox, Edge). Please note: if you also block necessary cookies, the online shop may no longer work correctly.
- TRANSFERS OUTSIDE THE EUROPEAN UNION
Google and Meta may process data in the United States. Both companies participate in the EU-U.S. Data Privacy Framework, which according to the European Commission provides an adequate level of protection for these transfers.
- YOUR RIGHTS
For more information on how we process your personal data, which rights you have (access, rectification, erasure, objection …) and how to lodge a complaint with the Data Protection Authority, please see our privacy policy.
- CHANGES
We may update this cookie policy when we start using new services or when regulations change. In case of a significant change, we will ask for your consent again. This cookie policy was last updated on 4 November 2026.
Below you will find the cookie policy of Momade Cupcakes. It explains which cookies and similar technologies our website www.momadecupcakes.be uses, what we use them for, how long they are stored and how you can change your choice at any time.
- WHAT ARE COOKIES?
Cookies are small text files that a website stores on your computer, tablet or smartphone when you visit it. They make sure, for example, that your shopping cart is kept or that we can measure how many visitors our online shop receives. Some services use similar technologies instead of cookies, such as local storage in your browser. The same rules and choices in this policy apply to those technologies.
- WHO IS RESPONSIBLE?
Mo Made BV, with registered office at Reyndersstraat 37, 2000 Antwerp, Belgium, company number BE0542408261. Questions about cookies can be sent to info@momadecupcakes.be or +32 3 233 33 23.
- WHICH COOKIES DO WE USE?
We divide cookies into three categories. Only necessary cookies are always placed. Statistics and marketing cookies are only placed after you have given consent via our cookie banner.
a) Necessary cookies (always active)
These cookies are required for the website and online shop to work. Without them you could not, for example, place an order. They do not require consent.
- momade_cookie_consent (Momade) – remembers your cookie choice – 6 months
- momade_country (Momade) – remembers your country choice (Belgium or the Netherlands), so the question does not reappear on every page – 1 day
- woocommerce_cart_hash, woocommerce_items_in_cart (Momade, WooCommerce) – keep track of your shopping cart – until the end of your visit
- wp_woocommerce_session_* (Momade, WooCommerce) – links your shopping cart to your visit – 2 days
- wordpress_logged_in_*, wordpress_sec_* (Momade, WordPress) – keep you signed in to your customer account – until the end of your visit, or 14 days if you tick "Remember me"
- wc_facebook_signals_state (Momade, Meta for WooCommerce) – remembers whether marketing data may be sent to Meta, so your choice is respected – 1 year
When you pay online, you are redirected to the secure payment environment of our payment partner Mollie, which uses its own necessary cookies there.
b) Statistics cookies (only with your consent)
These let us measure how visitors use our website: which pages are popular, how long a visit lasts and through which channel you found us. This helps us improve the website and our range.
- _ga (Google Analytics 4) – distinguishes unique visitors – 2 years
- _ga_QS2MEQP5X6 (Google Analytics 4) – keeps track of your session – 2 years
- _pk_id.* (Matomo, via WPMU DEV) – distinguishes unique visitors – 13 months
- _pk_ses.* (Matomo, via WPMU DEV) – keeps track of your current visit – 30 minutes
c) Marketing cookies (only with your consent)
These let us measure whether our ads on Google, Facebook and Instagram lead to a visit or an order, and show you more relevant ads.
- _gcl_au (Google Ads) – measures ad conversions – 90 days
- _gcl_ls (Google Ads, local storage) – stores ad click data to measure conversions – until you clear it
- _fbp (Meta Pixel) – recognises your browser to measure and tailor ads on Facebook and Instagram – 90 days
- _fbc (Meta Pixel) – remembers that you reached our website via a Facebook or Instagram ad – 90 days
If you accept marketing cookies, our online shop also sends order and cart data (such as the ordered product and the amount) directly to Meta via the Meta Conversions API. Without your consent, this does not happen.
d) Third-party services without a separate choice category
- Vimeo – some videos on our website are shown via Vimeo. When such a video loads or plays, Vimeo may place its own cookies (e.g. vuid, up to 2 years). More information can be found in Vimeo's cookie policy.
- Adobe Fonts – the fonts on our website are loaded via Adobe. Adobe does not place cookies, but does receive technical data such as your IP address.
- GOOGLE CONSENT MODE
We use Google Consent Mode. If you do not consent to statistics or marketing cookies, Google Analytics and Google Ads place no cookies. Google may then receive limited, cookieless signals (such as the time of a page visit and the browser type), without recognising you as a visitor.
- HOW DO YOU GIVE AND CHANGE YOUR CONSENT?
On your first visit a cookie banner appears. There you choose "Accept", "Decline" or set your choice per category via "Customise". Declining is as easy as accepting. Your choice is stored for 6 months, after which we ask again.
You can change your choice or withdraw your consent at any time via the cookie icon at the bottom left of every page or via this link: change cookie settings. If you withdraw your consent, the cookies concerned are no longer used. You can also delete or block cookies in your browser settings (Chrome, Safari, Firefox, Edge). Please note: if you also block necessary cookies, the online shop may no longer work correctly.
- TRANSFERS OUTSIDE THE EUROPEAN UNION
Google and Meta may process data in the United States. Both companies participate in the EU-U.S. Data Privacy Framework, which according to the European Commission provides an adequate level of protection for these transfers.
- YOUR RIGHTS
For more information on how we process your personal data, which rights you have (access, rectification, erasure, objection …) and how to lodge a complaint with the Data Protection Authority, please see our privacy policy.
- CHANGES
We may update this cookie policy when we start using new services or when regulations change. In case of a significant change, we will ask for your consent again. This cookie policy was last updated on 4 November 2026.